EVE CURLS x OLGA THOMPSON

By Olga Thompson

Okay. Can we talk about The Hair?

Not the hair of your twenties. Not the hair in the photos you keep showing your stylist while she politely nods and then does something completely different. The hair you have NOW. The hair menopause has been quietly reorganising while you were busy surviving everything else.

I grew up in my mother's hair salon in North London. HAIR is basically my second language. So when my curls started deserting me in my forties — drier, thinner, flatter, sadder — I took it personally. I felt like a cobbler whose children have no shoes. Except the shoes were my curls. And they'd fallen off. In a car park. In the rain.

I've tried everything. My bathroom shelf looks like the clearance section of a hair shop going bankrupt. Fourteen products, three of which I can't name and two I don't remember buying. None of them worked. They all cost a fortune. (Two of them definitely made it worse. Looking at you, "miracle curl reviving oil" of 2022.)

And then. THEN. Someone told me about Eve Curls.

Loves. My hair came back to life.

0:00 / 0:00

Falling in love with my hair again: how a small Dutch family brand eventually conquered every inch of my bathroom shelf.

Look. I know what you're thinking. "Olga, you say that about every product."

No. I say that about every product on social media because it's a paid post and I'm a professional. THIS is different. This is me actually talking to you, from the kitchen, like a friend grabbing your arm at a party because something genuinely important has happened.

My hair has always been a CHARACTER. Thick. Curly. Chaotic. A clear reflection of its owner. But menopause started quietly editing it without asking me — which, as anyone who's been through menopause will know, is very on-brand for menopause. Doesn't ask. Just takes.

The curls lost their bounce. The ends went dry. The volume (that GLORIOUS volume my mother always called "a gift from the Greek gods") just... thinned. And with the hair went a bit of the confidence. Nobody warned me about that. The menopause leaflets they give you don't mention that your entire relationship with your own reflection has to be renegotiated. They should put that in.

I'd stopped expecting a product to fix it. I'd made peace with the situation. I was going to become a woman who wore fabulous hats and pretended she'd always preferred them.

And then Eve Curls arrived. And the hats can stay in the cupboard.

Shop the routine that brought my hair back

A KITCHEN, NOT A BOARDROOM

(Which, as a woman who has all her best thoughts from a kitchen, I find extraordinarily reassuring.)

Eve Curls was founded in 2020 in the Netherlands by Ewa Delezuch-Ntambala, a cosmetic chemist with more than 25 years of experience, and her two curly sons, Timothy and Lukas. She watched her boys go through bottle after bottle of products labelled "for curls" that had clearly been written by people who'd never met one. So she said: enough. And she built it herself. From the ingredients up. No silicones. No sulfates. No parabens. No nonsense. Just products that actually understand what a curl needs.

I grew up in my mother's hair salon. I know the difference between something that works and something that smells expensive and does absolutely nothing except look nice on a shelf and remind you what hope felt like. Eve Curls works. A woman who is both a chemist AND a mother built it. A woman who knows real hair — not the marketing version of hair.

If that doesn't give you confidence, I genuinely don't know what will.

Using Eve Curls brought it back to life and gave me back my hair mojo and my confidence.

PROVEN RESULTS FROM REAL PEOPLE

Less frizz

97%

Verified reviews

4,7★

Happy customers

100K+

THE FIRST WASH

I want to tell you about the first wash. Because it was A Moment.

I followed the routine exactly as they'd laid it out. Shampoo. Conditioner. Leave-in. Defining cream. Gel. Finishing oil. Six products that worked together like a real TEAM — unlike the chaotic mess of random products from seven different brands I'd been using, which had never been introduced to each other and clearly didn't get along.

The shampoo cleansed without making my hair feel like it had been through an argument. The conditioner softened. The leave-in hydrated in a way that lasted — REALLY LASTED — into the afternoon, without me having to mist it every twenty minutes like a desperate houseplant. The cream gave shape without crunch. The gel held without turning my curls into a crash helmet. And the oil finished everything with a shine that made me stop and say:

"oh."

And then I looked in the mirror. The hair was BACK. My big, lush Greek curls — back in the room, back on my head, back doing what they do best. I may have said "Opa!" to my bathroom mirror. I absolutely do not confirm that. But I don't deny it either.

WHAT'S ON MY SHELF NOW

My bathroom used to look like a bottle graveyard. A museum of optimism and wasted money. Now it's just this.

Curl Caring Shampoo: Sulfate-free, gentle enough for everyday curl health

Hydrating Curl Conditioner: Hydrates, detangles, and reduces frizz for radiant curls

Deep Treatment Hair Mask: Nourishes and restores curls after washing

Leave-In Conditioner: Provides lasting hydration and preps curls for styling

Curl Defining Cream: Gives curls soft, natural definition without frizz

Enhancing Curl Gel: Shapes, holds, and refreshes curls after styling

Silky Finishing Oil: Adds shine and protects against dryness for a silky-soft finish

TRY THE ROUTINE OLGA USES

Everything I use at home. One system. Works on every curl type, from soft waves to full curls. (Mine were full curls, for the record, before menopause decided to have a word without consulting me first.)

Every order is backed by a full money-back guarantee. Free returns. Absolutely no pressure.

Your next wash day is coming, whether you're ready or not. You might as well make it a good one.

WHY THIS ROUTINE IS DIFFERENT

The "stacked" alternative (what most curly people end up doing): Five different brands, five different chemistries, one unpredictable result every wash day.

THE BETTER CHOICE

Only essential ingredients

No sulfates. Ever. In any product.

No silicones. Real hydration, not coating.

Soft, defined, frizz-free curls.

Results get better with every wash.

Developed by a cosmetic chemist with over 30 years of experience.

Money-back guarantee if you're not satisfied.

Other brands

WHAT YOU'RE USED TO

Unnecessary complexity

Sulfates that strip natural oils.

Silicones that fake moisture and build up.

By day 2 it's already crunchy, heavy, and frizzy.

Great on day one. Worse by week three.

Made by a marketing team, not a chemist.

Buy and hope. No real guarantee.

Eve Curls — Formulated by Ewa, cosmetic chemist with over 30 years of experience. No silicones. No sulfates. No shortcuts.

WHAT 4,900 OTHER WOMEN ARE SAYING

Olga's story isn't exceptional. Eve Curls has more than 4,900 verified reviews on Trustpilot, averaging 4.7 out of 5 stars. No one-liners — real women writing paragraphs about their own first wash day.

Sophia R. - Germany

"I've never had such amazing results with so little effort. My curls look natural, strong, and full of life — with no greasy residue."

Nadia B. - Netherlands

"After a long search and trying all kinds of products, I finally discovered Eve Curls. My curls stay defined, hold their shape, and I rarely need to refresh them."

Claudi M. - Netherlands

"With just three products, your hair is happy. It dances, it's frizz-free, you get the perfect curl. My whole routine takes 20 to 30 minutes."